Bird Group is set to make significant strides in the Quick Service and Casual Dining sectors. With an ambitious plan to launch 20 outlets by the end of 2024, 35 by the end of 2025 and 50 by the end of 2026, Bird Foods, a dedicated business vertical of Bird Group, is poised to redefine the dining experience across India. These outlets will be strategically located in popular locations across tier 1, tier 2 and tier 3 cities, including Delhi NCR, Mumbai, Pune, Bangalore, Chennai, Dehradun, and Bhubaneswar.

At present, Bird Foods boasts a promising retail presence with four QSR brands: Spice Nama at Omaxe Mall, Chandni Chowk; The Indian Stories at Pebble Downtown Mall, Faridabad and the Mall of Dehradun, Uttarakhand; KaChing at Mega Mall, Gurugram; and Eat.co at various locations, including Lucknow Airport Metro Station, Tughlakabad Metro Station and Old Delhi Railway Station (IRCTC Food Plaza). All these and future outlets will boast of proprietary technological initiatives redefining customer experience.

“We are diligently executing strategic initiatives across all our business verticals, ensuring we not only meet but potentially exceed these targets. By staying true to our core values of quality, innovation, and customer satisfaction, we are confident in our ability to achieve these significant milestones and continue driving growth for our company,” said Rahul Sehgal, Business Head, Bird Foods.

Bird Group has always been at the forefront of innovation in the Indian business landscape. Their foray into the Quick Service Restaurant (QSR) sector is a natural progression, rooted in their belief that good food, good value and excellent service have the power to bring people together, create memories, and elevate everyday moments. This new venture has quickly grown into a dedicated business vertical, offering a diverse range of culinary experiences.