The Smart #5 is among the Top 10 best-sellers in Finland in April.
The Finnish new car market is back to its disappointing self in April at -8.7% year-on-year to just 5,597 units. This means that the gains of February and March are erased and the year-to-date tally returns to negative at -0.4% to 22,485. Toyota (-6.1%) resists ok at 14.8% share, distancing Volkswagen (-21.3%) in much worse shape. Skoda (-3%) is back up to #3 ahead of a struggling Volvo (-28.9%). Excellent scores for Mercedes (+23.9%) at #6, Ford (+16.7%) at #8 and Audi (+12.3%) at #5. Further down, Smart (+841.7%), BYD (+346.4%) and Opel (+237.5%) all post surreal gains.
Model-wise, after four consecutive month of reign by the Tesla Model Y, the Toyota Yaris Cross (+5.8%) reclaims the top spot it held over the Full Year 2025. The Skoda Enyaq (+26.1%) soars 7 spots on last month to #2 ahead of the Toyota Yaris (-14%) and Skoda Elroq (+3.1%). The VW ID.4 (-18.8%) and Toyota Corolla (-13.8%) disappoint below. Meanwhile the VW T-Roc (+320%) and Mercedes CLA (+544.4%) both surge and rank inside the Top 10. The new Smart #5 cracks the Top 10 for the second time after last December.
Previous month: Finland March 2026: Tesla Model Y #1 for 4th straight month
One year ago: Finland April 2025: Toyota Yaris Cross takes control, Skoda Elroq up to #7
Full April 2026 Top 30 brands and Top 20 models below.
Note these rankings feature the Top 30 YTD brands and models ordered based on their April 2026 sales and may therefore be slightly inaccurate.
Finland April 2026 – brands:
| Pos | Brand | Apr-26 | % | /25 | Mar | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 831 | 14.8% | – 6.1% | 1 | 3,244 | 14.4% | – 5.6% | 1 | 1 |
| 2 | Volkswagen | 674 | 12.0% | – 21.3% | 2 | 2,355 | 10.5% | – 8.5% | 2 | 2 |
| 3 | Skoda | 587 | 10.5% | – 3.0% | 5 | 2,225 | 9.9% | + 8.5% | 3 | 3 |
| 4 | Volvo | 438 | 7.8% | – 28.9% | 3 | 1,992 | 8.9% | – 4.2% | 4 | 4 |
| 5 | Audi | 355 | 6.3% | + 12.3% | 10 | 1,094 | 4.9% | + 8.4% | 9 | 8 |
| 6 | Mercedes | 332 | 5.9% | + 23.9% | 8 | 1,265 | 5.6% | + 15.9% | 6 | 7 |
| 7 | Kia | 328 | 5.9% | – 35.8% | 6 | 1,457 | 6.5% | – 15.4% | 5 | 5 |
| 8 | Ford | 266 | 4.8% | + 16.7% | 11 | 915 | 4.1% | – 1.1% | 10 | 9 |
| 9 | BMW | 258 | 4.6% | + 1.2% | 7 | 1,155 | 5.1% | + 4.5% | 8 | 6 |
| 10 | Hyundai | 161 | 2.9% | – 29.4% | 12 | 560 | 2.5% | – 32.4% | 12 | 12 |
| 11 | BYD | 125 | 2.2% | + 346.4% | 15 | 398 | 1.8% | + 163.6% | 13 | 18 |
| 12 | Smart | 113 | 2.0% | + 841.7% | 28 | 287 | 1.3% | + 304.2% | 16 | 24 |
| 13 | Opel | 98 | 1.8% | + 237.9% | 20 | 273 | 1.2% | + 79.6% | 17 | 25 |
| 14 | Polestar | 94 | 1.7% | + 2.2% | 13 | 352 | 1.6% | – 32.4% | 15 | 13 |
| 15 | Tesla | 91 | 1.6% | + 28.2% | 4 | 1,243 | 5.5% | + 127.7% | 7 | 10 |
| 16 | Peugeot | 82 | 1.5% | – 29.9% | 17 | 269 | 1.2% | – 29.0% | 18 | 16 |
| 17 | Nissan | 80 | 1.4% | – 63.0% | 9 | 691 | 3.1% | – 34.3% | 11 | 11 |
| 18 | Citroen | 76 | 1.4% | – 34.5% | 23 | 202 | 0.9% | – 22.3% | 22 | 19 |
| 19 | Cupra | 68 | 1.2% | + 58.1% | 19 | 222 | 1.0% | + 26.9% | 20 | 23 |
| 20 | Mazda | 65 | 1.2% | + 16.1% | 16 | 257 | 1.1% | – 8.5% | 19 | 17 |
| 21 | Renault | 62 | 1.1% | – 49.2% | 14 | 378 | 1.7% | + 16.3% | 14 | 14 |
| 22 | MG | 49 | 0.9% | – 5.8% | 25 | 150 | 0.7% | – 14.3% | 27 | 22 |
| 23 | Suzuki | 47 | 0.8% | + 11.9% | 22 | 214 | 1.0% | – 12.7% | 21 | 21 |
| 24 | Dacia | 43 | 0.8% | + 16.2% | 24 | 169 | 0.8% | – 41.1% | 25 | 15 |
| 25 | Subaru | 41 | 0.7% | – 24.1% | 21 | 184 | 0.8% | + 19.5% | 24 | 28 |
| 26 | Mitsubishi | 40 | 0.7% | – 29.8% | 18 | 195 | 0.9% | + 17.5% | 23 | 20 |
| 27 | Lexus | 35 | 0.6% | + 0.0% | 27 | 151 | 0.7% | – 6.2% | 26 | 26 |
| 28 | Land Rover | 29 | 0.5% | – 23.7% | 26 | 117 | 0.5% | – 14.6% | 28 | 29 |
| 29 | Porsche | 25 | 0.4% | – 7.4% | 29 | 107 | 0.5% | – 28.2% | 29 | 27 |
| 30 | Seat | 9 | 0.2% | – 64.0% | n/a | 65 | 0.3% | – 19.8% | 30 | 30 |
Finland April 2026 – models:
| Pos | Model | Apr-26 | % | /25 | Mar | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota Yaris Cross | 272 | 4.9% | + 5.8% | 2 | 925 | 4.1% | + 22.0% | 2 | 1 |
| 2 | Skoda Enyaq | 174 | 3.1% | + 26.1% | 9 | 588 | 2.6% | + 7.1% | 6 | 6 |
| 3 | Toyota Yaris | 172 | 3.1% | – 14.0% | 12 | 575 | 2.6% | – 10.0% | 7 | 2 |
| 4 | Skoda Elroq | 167 | 3.0% | + 3.1% | 8 | 604 | 2.7% | + 148.6% | 5 | 11 |
| 5 | VW ID.4 | 155 | 2.8% | – 18.8% | 6 | 544 | 2.4% | + 0.2% | 8 | 8 |
| 6 | Toyota Corolla | 150 | 2.7% | – 13.8% | 14 | 499 | 2.2% | – 3.9% | 11 | 3 |
| 7 | VW T-Roc | 126 | 2.3% | + 320.0% | 13 | 475 | 2.1% | + 316.7% | 12 | n/a |
| 8 | Volvo XC60 | 125 | 2.2% | – 25.6% | 5 | 617 | 2.7% | + 10.2% | 3 | 7 |
| 9 | Mercedes CLA | 116 | 2.1% | + 544.4% | 7 | 530 | 2.4% | + 939.2% | 10 | n/a |
| 10 | Smart #5 | 110 | 2.0% | new | n/a | 261 | 1.2% | new | 19 | n/a |
| 11 | Toyota bZ4x | 108 | 1.9% | + 100.0% | 10 | 615 | 2.7% | + 88.1% | 4 | n/a |
| 12 | Audi Q6 | 101 | 1.8% | n/a | n/a | 227 | 1.0% | + 15.2% | 25 | n/a |
| 13 | Toyota C-HR | 92 | 1.6% | + 37.3% | 11 | 409 | 1.8% | – 9.5% | 14 | 12 |
| 14 | Volvo EX40 | 92 | 1.6% | – 13.2% | 15 | 419 | 1.9% | + 50.2% | 13 | 16 |
| 15 | VW ID.7 | 90 | 1.6% | – 49.2% | 17 | 327 | 1.5% | – 18.7% | 15 | 13 |
| 16 | BMW i4 | 76 | 1.4% | + 100.0% | 21 | 239 | 1.1% | + 37.4% | 22 | 26 |
| 17 | Ford Explorer | 76 | 1.4% | + 76.7% | 23 | 228 | 1.0% | + 103.6% | 24 | n/a |
| 18 | Tesla Model Y | 76 | 1.4% | + 52.0% | 1 | 978 | 4.3% | + 186.8% | 1 | 5 |
| 19 | Volvo EX30 | 73 | 1.3% | + 0.0% | 26 | 226 | 1.0% | – 5.8% | 26 | 30 |
| 20 | VW Tiguan | 64 | 1.1% | – 24.7% | 25 | 213 | 0.9% | – 43.8% | 28 | 17 |
| n/a | VW Golf | 61 | 1.1% | – 50.0% | 22 | 239 | 1.1% | – 30.5% | 23 | 21 |
| n/a | Kia EV3 | 60 | 1.1% | – 33.3% | 18 | 276 | 1.2% | – 24.8% | 18 | 14 |
| n/a | Skoda Octavia | 58 | 1.0% | – 26.6% | 19 | 279 | 1.2% | – 14.9% | 17 | 15 |
| n/a | Nissan Qashqai | 55 | 1.0% | – 57.0% | 3 | 539 | 2.4% | – 19.8% | 9 | 9 |
| n/a | Audi Q4 | 53 | 0.9% | – 42.4% | 27 | 246 | 1.1% | – 19.6% | 21 | 19 |
| n/a | Polestar 4 | 52 | 0.9% | – 3.7% | 16 | 214 | 1.0% | – 22.2% | 27 | 20 |
| n/a | Kia Ceed | 39 | 0.7% | – 68.8% | 29 | 206 | 0.9% | – 44.0% | 29 | 10 |
| n/a | Volvo EC40 | 37 | 0.7% | – 40.3% | 30 | 194 | 0.9% | + 34.7% | 30 | n/a |
| n/a | Volvo V60 | 34 | 0.6% | – 59.5% | 20 | 190 | 0.8% | – 43.6% | 31 | 18 |
| n/a | Kia Stonic | 32 | 0.6% | – 52.9% | 28 | 319 | 1.4% | + 28.1% | 16 | 23 |
| n/a | Tesla Model 3 | 14 | 0.3% | – 33.3% | 4 | 260 | 1.2% | + 29.4% | 20 | 24 |
Source: AUT