Canada April 2026: Toyota, Volvo, Genesis islands of growth in negative market
Toyota Tacoma sales are up 54.4% in April.
Local consultancy DesRosiers Automotive has the Canadian new light vehicle market down -3.9% year-on-year in April to an estimated 178,000 units. Keep in mind April 2025 was the biggest April volume since 2018 so the comparison base is quite high. In this context, and given record high petrol prices, this month’s result is actually not that bad. Indeed the SAAR of 1.83 million, although down from the 1.90 million of April 2025, is also quite satisfying and just down from the 1.85 million of March. Note total sales for manufacturers still reporting monthly are down -7.1% to 77,349. The year-to-date result after four months stands at 584,000, -5.3% below the same period a year ago.
Among OEMs reporting monthly data, Toyota Motor (+5.9%) is the only one in positive, with Hyundai-Kia (-2.6%) resisting slightly better than the market but Honda Canada (-14.8%) skidding. Brand-wise, Genesis (+16.1%), Volvo (+16%) and Toyota (+8.5%) keep their head above the water, Hyundai (-0.7%) is stable while Kia (-6.8%), Acura (-8.5%) and Lexus (-8.9%) contain their fall to the single digits. Subaru (-27.3%) and Mazda (-26.7%) are in serious trouble.
As for models with monthly sales available, the Toyota RAV4 (-37.4%) is back above its archenemy the Honda CR-V for the first time this year and despite a still catastrophic YoY loss. The CR-V leads by almost 5,800 sales YTD. The Hyundai Tucson (+13.7%) is very solid as are the Kia Sportage (+25.7%) and Toyota Corolla (+27.4%), the latter surprising given the traditional poor performance of passenger cars. The Toyota Sienna (+65.2%), Tacoma (+54.4%) and Kia Seltos (+42.8%) all shoot up.
Previous month: Canada March/Q1 2026: Ford Motor (+14.4%), Stellantis (+14.6%) shine, sales down -4.4%
One year ago: Canada April 2025: Honda (+53.2%) helps push market up 10.2%
Full April 2025 data for selected OEMs, brands and models below.
This data section only includes carmakers still communicating sales monthly and excludes those that share data quarterly.
Canada April 2026 – selected OEMs:
| OEM | Apr-26 | /25 | 2026 1-4 | /25 |
| Toyota Motor Co. | 26,099 | + 5.9% | 75,727 | + 0.3% |
| Hyundai-Kia | 23,914 | – 2.6% | 76,880 | – 0.3% |
| Honda Canada | 13,463 | – 14.8% | 44,059 | – 9.6% |
| Subaru | 6,336 | – 27.3% | 22,027 | – 18.1% |
| Mazda | 6,117 | – 26.7% | 21,270 | – 14.5% |
| Volvo Cars Canada | 1,420 | + 16.0% | 4,349 | + 12.8% |
Canada April 2026 – selected brands:
| Brand | Apr-26 | /25 | 2026 1-4 | /25 |
| Toyota | 22,704 | + 8.5% | 65,367 | + 2.0% |
| Hyundai | 13,872 | – 0.7% | 45,098 | + 1.0% |
| Honda | 12,122 | – 15.4% | 39,777 | – 10.9% |
| Kia | 9,211 | – 6.8% | 29,219 | – 3.1% |
| Subaru | 6,336 | – 27.3% | 22,027 | – 18.1% |
| Mazda | 6,117 | – 26.7% | 21,270 | – 14.5% |
| Lexus | 3,395 | – 8.9% | 10,360 | – 9.3% |
| Volvo | 1,420 | + 16.0% | 4,349 | + 12.8% |
| Acura | 1,341 | – 8.5% | 4,282 | + 4.7% |
| Genesis | 831 | + 16.1% | 2,563 | + 12.1% |
Canada April 2026 – selected models:
| Model | Apr-26 | /25 | 2026 1-4 | /25 |
| Toyota RAV4 | 5,941 | – 37.4% | 12,406 | – 53.7% |
| Honda CR-V | 5,088 | – 22.3% | 18,198 | – 10.6% |
| Hyundai Tucson | 4,340 | + 13.7% | 16,504 | + 36.9% |
| Honda Civic | 3,180 | – 9.7% | 9,912 | – 8.2% |
| Kia Sportage | 3,137 | + 25.7% | 9,951 | + 42.2% |
| Subaru Crosstrek | 2,948 | – 25.3% | 10,894 | – 1.4% |
| Hyundai Kona | 2,943 | – 8.9% | 8,080 | – 9.3% |
| Toyota Corolla | 2,911 | + 27.4% | 8,407 | + 13.0% |
| Mazda CX-5 | 2,694 | + 5.2% | 8,798 | + 15.0% |
| Hyundai Elantra | 2,358 | – 1.7% | 6,796 | – 12.2% |
| Toyota Corolla Cross | 1,883 | + 17.3% | 5,595 | – 2.1% |
| Toyota Sienna | 1,786 | + 65.2% | 4,330 | + 28.1% |
| Kia Seltos | 1,741 | + 42.8% | 5,908 | + 20.7% |
| Toyota Tacoma | 1,737 | + 54.4% | 5,158 | + 33.7% |
| Subaru Forester | 1,727 | – 31.9% | 5,194 | – 37.4% |
| Mazda CX-30 | 1,514 | – 6.4% | 5,250 | + 11.8% |
| Honda HR-V | 1,493 | – 20.8% | 4,140 | – 25.2% |
| Kia K4 | 1,459 | – 3.2% | 4,324 | – 9.8% |
| Toyota Prius | 1,452 | + 227.0% | 4,043 | + 185.9% |
| Toyota bZ4X | 1,405 | + 550.5% | 6,133 | + 1035.7% |
| Hyundai Venue | 1,352 | + 13.6% | 4,370 | + 11.0% |
| Toyota Tundra | 1,319 | + 14.0% | 4,398 | – 4.1% |
| Hyundai Palisade | 1,289 | + 75.9% | 3,993 | + 50.4% |
| Lexus RX | 1,220 | + 11.6% | 3,520 | + 4.9% |
| Lexus NX | 1,105 | – 29.7% | 3,732 | – 15.4% |
| Honda Pilot | 896 | – 6.1% | 2,506 | – 14.4% |
| Kia Niro | 863 | – 18.4% | 3,524 | + 45.4% |
| Toyota Camry | 822 | + 28.4% | 2,571 | + 41.9% |
| Toyota 4Runner | 792 | + 9.8% | 2,990 | + 308.5% |
| Toyota Highlander | 783 | + 173.8% | 2,940 | + 74.2% |
| Mazda3 | 780 | – 32.6% | 2,810 | – 21.9% |
| Hyundai Santa Fe | 758 | – 39.5% | 2,624 | – 39.8% |
| Subaru Outback | 747 | – 31.2% | 2,979 | – 11.8% |
| Kia Carnival | 687 | + 9.2% | 1,707 | – 13.3% |
| Kia Sorento | 638 | – 65.8% | 1,892 | – 65.6% |
| Mazda CX-90 | 627 | + 1.1% | 2,494 | + 2.3% |
| Toyota Grand Highlander | 596 | – 39.2% | 3,288 | + 20.7% |
| Genesis GV70 | 557 | + 26.0% | 1,668 | + 15.1% |
| Honda Passport | 546 | + 550.0% | 1,906 | + 226.4% |
| Acura MDX | 534 | + 28.4% | 1,766 | + 19.4% |
| Volvo XC60 | 443 | + 9.7% | 1,383 | + 24.0% |
| Toyota Land Cruiser | 440 | + 12.2% | 959 | – 45.7% |
| Volvo XC90 | 423 | + 50.0% | 1,274 | + 13.9% |
| Mazda CX-70 | 381 | – 55.3% | 1,480 | – 9.6% |
| Acura ADX | 371 | + 657.1% | 1,179 | + 2258.0% |
| Honda Odyssey | 343 | – 37.1% | 1,070 | – 32.5% |
| Kia EV9 | 343 | – 27.8% | 948 | – 17.3% |
| Toyota Crown Signia | 327 | + 84.7% | 1,188 | + 57.4% |
| Hyundai Sonata | 308 | + 38.1% | 984 | + 35.0% |
| Volvo XC40 | 302 | – 19.0% | 1,029 | – 10.0% |
| Subaru Uncharted | 296 | new | 0 | new |
| Kia EV4 | 282 | #DIV/0! | 772 | #DIV/0! |
| Honda Accord | 278 | – 15.5% | 1,001 | – 16.1% |
| Acura RDX | 263 | – 66.4% | 879 | – 56.3% |
| Toyota C-HR | 262 | #DIV/0! | 275 | #DIV/0! |
| Honda Ridgeline | 259 | – 36.7% | 840 | – 33.2% |
| Lexus TX | 253 | + 32.5% | 800 | – 1.0% |
| Hyundai Ioniq 5 | 243 | – 69.1% | 769 | – 75.5% |
| Lexus UX | 243 | – 37.4% | 664 | – 44.2% |
| Subaru Impreza | 209 | – 30.3% | 767 | – 12.3% |
| Subaru WRX | 200 | – 22.8% | 575 | – 30.8% |
| Lexus IS | 189 | + 26.8% | 538 | + 17.0% |
| Hyundai Ioniq 9 | 187 | #DIV/0! | 523 | #DIV/0! |
| Genesis GV80 | 183 | + 18.8% | 565 | + 10.8% |
| Lexus GX | 168 | + 21.7% | 514 | + 4.9% |
| Volvo EX30 | 167 | + 156.9% | 404 | + 97.1% |
| Acura Integra | 154 | + 4.8% | 382 | + 23.6% |
| Toyota Sequoia | 133 | – 12.5% | 336 | + 7.3% |
| Lexus RZ | 132 | + 1366.7% | 282 | + 513.0% |
| Subaru Solterra | 123 | – 24.5% | 1,112 | + 2.0% |
| Mazda MX-5 Miata | 115 | + 98.3% | 270 | + 74.2% |
| Hyundai Ioniq 6 | 94 | + 2.2% | 449 | + 57.5% |
| Subaru BRZ | 80 | – 29.2% | 186 | – 48.3% |
| Toyota 86 | 77 | + 14.9% | 201 | – 11.5% |
| Genesis G70 | 68 | + 4.6% | 217 | + 17.3% |
| Lexus LX | 67 | + 15.5% | 200 | – 36.5% |
| Volvo S60/V60 | 58 | + 0.0% | 151 | + 2.0% |
| Kia EV6 | 43 | – 57.4% | 166 | – 63.8% |
| Toyota Crown | 27 | – 42.6% | 99 | – 32.7% |
| Honda Prologue | 24 | – 60.0% | 120 | – 69.7% |
| Kia EV5 | 18 | new | 0 | new |
| Genesis G80 | 16 | – 23.8% | 57 | + 9.6% |
| Honda Prelude | 15 | new | 84 | new |
| Volvo C40 | 13 | – 27.8% | 26 | – 42.2% |
| Lexus ES | 12 | – 88.2% | 66 | – 74.5% |
| Toyota Supra | 11 | – 81.0% | 50 | – 67.7% |
| Acura ZDX | 10 | – 71.4% | 25 | – 70.2% |
| Volvo EX90 | 10 | – 41.2% | 30 | – 50.0% |
| Acura TLX | 9 | – 74.3% | 51 | – 67.9% |
| Mazda CX-50 | 6 | – 99.6% | 168 | – 96.4% |
| Subaru Ascent | 6 | – 98.0% | 24 | – 97.6% |
| Genesis GV60 | 5 | – 82.8% | 38 | – 51.3% |
| Lexus LC | 5 | – 72.2% | 28 | – 49.1% |
| Volvo S90/V90 | 4 | – 42.9% | 52 | + 160.0% |
| Genesis G90 | 2 | – 60.0% | 18 | + 50.0% |
| Lexus LS | 1 | – 66.7% | 5 | – 50.0% |
Source: Manufacturers
