There are tons of products available on the PGA Tour to players, and it’s the job of a company’s Tour representative to get their products in a player’s bags.

There are obvious ones like golf clubs, shoes and clothes, but there are less obvious ones like hats and headcovers. But perhaps one of the most dominant companies is one that sells a product Tour pros can’t use during competition, most of the time.

Bushnell Golf dominates PGA Tour laser rangefinder usage, with 98.6 percent of pros using them in practice rounds, according to Darrell Survey. Bushnell has an impressive share of usage despite pros being unable to use rangefinders during competitions, except for a short trial last season and the PGA Championship.

Accessories

On this week’s episode of GOLF’s Fully Equipped, independent Tour rep Charles Woodward, who reps seven different companies on the PGA Tour, including Bushnell, explained why it’s so valuable to the company to have such domination in the space.

“From a marketing standpoint, just seeing our Bushnell case on television, one of the guys carrying it, that’s huge,” Woodward said.

While pros don’t use rangefinders in competition, the case still takes up valuable advertising real estate on their golf bag. And when the rules allow, it’s even better product placement to see an athlete look through a Bushnell rangefinder on TV.

Bushnell Tour V6 Laser Rangefinder

Utilizing new and improved electronics, Tour V6 is the most accurate, consistent and longest ranging Tour series laser Bushnell Golf has ever released.  UNRIVALED PRECISION Utilizing new and improved electronics, the Tour V6 is the most accurate, consistent and longest ranging Tour series laser Bushnell Golf has ever released. IMPROVED PINSEEKER WITH VISUAL JOLT In addition to feeling when you have locked onto the flag, a red ring now flashes as JOLT vibrates to give you even greater feedback and confidence to know you have locked onto the flag. IMPROVED WEATHER RESISTANT DESIGN (IPX6) The most weather resistant (IPX6) Tour series laser Bushnell Golf has ever made. INTEGRATED BITE MAGNETIC MOUNT Featuring Bushnell Golf’s exclusive BITE magnetic mount that allows you to easily mount the Tour V6 right on the cart bar. ADDITIONAL FEATURES Best-in-class performance. Precision – Get the right number on every shot, whether you are lasering a tree, bunker or a flag, Bushnell is accurate to within inches of your target. Bushnell Golf App – Unlock useful information like hole layouts with distance, 3D flyovers with distance, and wireless course updates. Tour Domination – Bushnell Laser Rangefinders stand apart as the undisputed #1 Laser Rangefinder in professional golf. SPECS LENGTH: 4.5″ WIDTH: 1.6″ HEIGHT: 3.1″ WEIGHT: 8.5oz WATER RESISTANT: YES, IPX6 DISPLAY: LCD POWER SOURCE: 3-Volt Lithium (CR-2) MAGNIFICATION: 6x OBJECTIVE LENS DIAMETER: 24mm EXIT PUPIL: 4.0mm EXTRA LONG EYE RELIEF: 16mm RANGE: 5-1,300 yards RANGING ACCURACY: 1 yard FIELD OF VIEW: 330ft@1000 yards FULLY MULTI-COATED: YES

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That’s another factor that could really help Bushnell, as they’d get even more exposure if rangefinders are eventually permitted on the PGA Tour.

“I don’t know if we’ve actually come to realize exactly what is going to happen. But for all intents and purposes, players that I’ve talked to feel like that might be something that is going to help,” Woodward said. “If you hit an errant shot and you’re trying to speed up play, well, if you have a rangefinder, you can shoot that yardage right from where you’re at and not have to go find a sprinkler head and run up there and then take your steps and then calculate it.”

For more from Woodward, and co-hosts Johnny Wunder and Jake Morrow, you can listen to the full episode of GOLF’s Fully Equipped here or watch it below.

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