Hungary February 2025: Ford up 144%
The Ford Tourneo Custom is up to #4 in February and YTD.
New Hungarian passenger car sales stand at 10,575 in February, a tiny -1.5% year-on-year evolution. The year-to-date tally is up almost 5% to 19,700. Suzuki remains in the lead of the brands chart with 15.6% share ahead of Toyota at 10.9%. Ford is up one spot on January to #3 and surges 144% year-to-date to 8.5% share. As a result Skoda falls to #4 overall ahead of Volkswagen. Looking at year-on-year lifts, Jeep (+447%), BYD (+218%) and Renault (+43%) are the most impressive below.
Model-wise, year-to-date the Suzuki S-Cross (+23.5%) stays in first place above the Skoda Octavia (-20.6%) and Suzuki Vitara (-18.6%), although note the Vitara is up to 2nd place in February. The Ford Tourneo Custom surges to 4th place ahead of the Kia Ceed (-0.6%), Nissan Qashqai (+3.5%) and Toyota Corolla (-15.6%). The Kia Sportage jumps to #8 vs. #14 over the Full Year 2024.
Previous month: Hungary January 2025: Ford and Tourneo Custom stun in market up 13%
One year ago: Hungary February 2024: Suzuki Vitara back on top above Skoda Octavia
Full February 2025 Top 20 brands and YTD Top 20 models below.
Hungary February 2025 – brands:
| Pos | Brand PC only | Feb-25 | % | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Suzuki | 1,649 | 15.6% | 1 | 2,816 | 14.3% | + 6.8% | 1 | 1 |
| 2 | Toyota | 1,153 | 10.9% | 2 | 2,217 | 11.3% | – 8.0% | 2 | 2 |
| 3 | Ford | 946 | 8.9% | 4 | 1,668 | 8.5% | + 144.0% | 4 | 5 |
| 4 | Skoda | 869 | 8.2% | 3 | 1,889 | 9.6% | – 6.6% | 3 | 3 |
| 5 | Volkswagen | 736 | 7.0% | 5 | 1,440 | 7.3% | + 23.0% | 5 | 4 |
| 6 | Kia | 610 | 5.8% | 6 | 1,260 | 6.4% | + 22.8% | 6 | 6 |
| 7 | BMW | 545 | 5.2% | 7 | 998 | 5.1% | + 6.2% | 7 | 7 |
| 8 | Mercedes | 439 | 4.2% | 8 | 845 | 4.3% | + 26.0% | 8 | 9 |
| 9 | Hyundai | 422 | 4.0% | 10 | 734 | 3.7% | – 17.0% | 10 | 10 |
| 10 | Nissan | 395 | 3.7% | 9 | 758 | 3.8% | + 10.0% | 9 | 8 |
| 11 | Dacia | 284 | 2.7% | 14 | 429 | 2.2% | – 28.0% | 13 | 11 |
| 12 | Audi | 283 | 2.7% | 11 | 524 | 2.7% | – 10.0% | 11 | 15 |
| 13 | Renault | 283 | 2.7% | 12 | 504 | 2.6% | + 43.0% | 12 | 13 |
| 14 | Volvo | 218 | 2.1% | 13 | 422 | 2.1% | – 24.0% | 14 | 14 |
| 15 | Peugeot | 164 | 1.6% | 15 | 305 | 1.5% | + 7.0% | 15 | 17 |
| 16 | Opel | 148 | 1.4% | n/a | 236 | 1.2% | – 59.0% | 18 | 12 |
| 17 | BYD | 147 | 1.4% | n/a | 251 | 1.3% | + 218.0% | 17 | 22 |
| 18 | SsangYong | 143 | 1.4% | n/a | 271 | 1.4% | – 2.0% | 16 | 18 |
| 19 | Tesla | 108 | 1.0% | n/a | n/a | n/a | n/a | n/a | 16 |
| 20 | MG | 105 | 1.0% | n/a | n/a | n/a | n/a | n/a | 19 |
| n/a | Lexus | n/a | n/a | n/a | 228 | 1.2% | – 17.0% | 19 | 20 |
| n/a | Mazda | n/a | n/a | n/a | 208 | 1.1% | – 14.0% | 20 | 21 |
| n/a | Jeep | n/a | n/a | n/a | 208 | 1.1% | + 447.0% | 21 | n/a |
Hungary YTD 2025 – models (ordered based on YTD sales):
| Pos | Model | Jan-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Suzuki S-Cross | 914 | 8.6% | + 21.7% | 1 | 1,486 | 7.5% | + 23.5% | 1 | 2 |
| 2 | Skoda Octavia | 493 | 4.7% | – 35.6% | 2 | 1,030 | 5.2% | – 20.6% | 2 | 3 |
| 3 | Suzuki Vitara | 548 | 5.2% | – 33.6% | 3 | 999 | 5.1% | – 18.6% | 3 | 1 |
| 4 | Ford Tourneo Custom | 404 | 3.8% | n/a | 7 | 639 | 3.2% | n/a | 4 | 22 |
| 5 | Kia Ceed | 247 | 2.3% | + 0.0% | 5 | 511 | 2.6% | – 0.6% | 5 | 5 |
| 6 | Nissan Qashqai | 297 | 2.8% | – 8.9% | 8 | 497 | 2.5% | + 3.5% | 6 | 4 |
| 7 | Toyota Corolla | 192 | 1.8% | + 3.2% | 9 | 383 | 1.9% | – 15.6% | 7 | 6 |
| 8 | Kia Sportage | 200 | 1.9% | n/a | 10 | 376 | 1.9% | n/a | 8 | 14 |
| 9 | Toyota Yaris Cross | 233 | 2.2% | – 2.1% | 20 | 359 | 1.8% | – 7.9% | 9 | 12 |
| 10 | Dacia Duster | 241 | 2.3% | – 12.0% | 24 | 354 | 1.8% | – 28.2% | 10 | 7 |
| 11 | Toyota C-HR | 189 | 1.8% | + 21.2% | 16 | 327 | 1.7% | – 3.8% | 11 | 9 |
| 12 | Suzuki Swift | 171 | 1.6% | n/a | 19 | 304 | 1.5% | n/a | 12 | 17 |
| 13 | Ford Kuga | 164 | 1.6% | + 18.0% | 18 | 297 | 1.5% | + 19.3% | 13 | 13 |
| 14 | VW Golf | 113 | 1.1% | – 21.5% | 11 | 288 | 1.5% | + 15.2% | 14 | 15 |
| 15 | Toyota Corolla Cross | 123 | 1.2% | – 47.7% | 13 | 280 | 1.4% | – 26.1% | 15 | 20 |
| 16 | Ford Puma | 153 | 1.4% | n/a | 21 | 277 | 1.4% | n/a | 16 | 24 |
| 17 | Hyundai Tucson | 150 | 1.4% | – 19.4% | 22 | 273 | 1.4% | – 27.0% | 17 | 19 |
| 18 | Skoda Kodiaq | 110 | 1.0% | + 15.8% | 14 | 259 | 1.3% | + 32.1% | 18 | 26 |
| 19 | Renault Clio | 124 | 1.2% | n/a | 27 | 233 | 1.2% | n/a | 19 | 38 |
| 20 | Skoda Superb | 92 | 0.9% | n/a | 17 | 227 | 1.2% | n/a | 20 | 28 |
Source: Datahouse, many thanks to Csaba.
